Consumer uncertainty: revisited

By Edward Shiu, Gianfranco Walsh, Louise M. Hassan, D. Shaw. 2011

120 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/d3108d36192957934a07b142f8a4a8a926ec7151

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Cheng Luo
2. Fang Qin
3. Min Zhang
4. G. Alan Wang
5. Rizwan Raheem Ahmed

Citations in the corpus

• The impact of live video streaming on online purchase intention (2020, background): “For instance, Shiu et al. (2011) suggested that perceived knowledge, choice, and evaluation uncertainty negatively affect customers’ purchase intention.”