Antecedents and outcomes of digital influencer endorsement: An exploratory study
By Pedro Torres, Mário Augusto, Marta Matos. Psychology & Marketing, 2019
322 citations recorded by the source corpus.
Subfields: Information Systems and Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/d2ecac8611f7f213ae3ef4de49c61055fa33038d
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In Information Systems and Management
In Sociology and Political Science
Citations in the corpus
- How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value (2021, methodology): “…influencers based on the number of followers, future research might examine the proposed relationships considering recent categorisations of influencers based on the number of followers (Kay et al., 2020; Ladhari et al., 2020) or industry (e.g. fashion, beauty, entertainment) (Torres et al., 2019).”