Improving the performance of business models with relationship marketing efforts - an entrepreneurial perspective
By Malte Brettel, Steffen Strese, Tessa Flatten. 2012
183 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/d1e1804f47b2747850784bf508a2d3a2854032c2
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In Marketing
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Business model innovation in entrepreneurship (2012, background): “Similarly, the work of Brettel et al. (2012) demonstrates that entrepreneurs should explicitly focus on the relationship with their key customers when designing business models of their ventures.”
- Opportunity recognition and SME performance: the mediating effect of business model innovation (2017, unknown): “Brettel et al. (2012) suggested that such a uniform definition should contain measurable elements, be valid in various industries, and have a substantive theoretical foundation.”
- Understanding platform business models: A mixed methods study of marketplaces (2017, background): “Yet, business model research has operationalized the concept in a variety of forms, ranging from a description of elements (Osterwalder, 2004; Johnson, 2010; Abdelkafi et al., 2013) to identifying underlying design themes (Amit & Zott, 2001; Zott & Amit, 2007; Brettel et al., 2012).”