The Sweet Smell of Success: Olfaction in Retailing

By B. Davies, D. Kooijman, Philippa Ward. 2003

124 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/d0a75d3adf7728084b83aa128e254a99ab0bb632

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Justina Rimkute
2. Caroline Moraes
3. Carlos Ferreira

In Organizational Behavior and Human Resource Management

1. Caroline Moraes

Citations in the corpus

• The effects of scent on consumer behaviour (2016, background): “The perception of odours is different from perception of other environmental cues, since scent can be processed without consumer awareness (Davies et al., 2003).”
• The Presence of a Pleasant Ambient Scent in a Fashion Store (2013, unknown): “The model, which was later extended by Davies, Kooijman, and Ward (2003) and Ward, Davies, and Kooijman (2003), stipulates that the way in which an ambient scent is perceived depends on the objective ambient scent and the acuity of the consumers, which is influenced by individual characteristics…”