Roadmapping in the corporation

By R. E. Albright, T. Kappel. IEEE Engineering Management Review, 2003

216 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

An architectural framework for roadmapping: Towards visual strategy (2009, background): “…of which is widely attributed to Motorola more than 25 years ago, has been adopted (and adapted) by many organizations, initially within other large technology-intensive firms in the consumer electronics, aerospace and defense sectors, and then spreading to many other areas [1] [2] [3] [4] [5] [6].”
An overview of the literature on technology roadmapping (TRM): Contributions and trends (2013, background): “Albright and Kappel [71] identified the strong influence of the roadmap in thecreation of adatabase of informationrelatingto product characteristics and in making decisions about the technology that was to be used and the market that was to be targeted.”
Technology roadmapping—A planning framework for evolution and revolution (2004, background): “Two cases are presented showing the application of the roadmapping process in disruptive environments.”