12 – WHY PERSONAS WORK: THE PSYCHOLOGICAL EVIDENCE

By Jonathan T. Grudin. 2006

127 citations recorded by the source corpus.

Subfields: Demography, Marketing, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/d01bc40c1e8b2d7e2a35227557f427759900bba3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Demography

1. Diyi Yang

In Human-Computer Interaction

1. Omar Shaikh

Citations in the corpus

• Can Large Language Models Transform Computational Social Science? (2023, background): “Similarly, personas are simplified models of personality (Grudin, 2006), like a trope that a character identifies within a movie.”
• The challenge of self‐directed and self‐regulated learning in vocational education: a theoretical analysis and synthesis of requirements (2010, background): “These personas, Lisa, Mike, and Kevin are used to enhance reality and show how a learner in vocational education might look like (Grudin 2006).”