The Foundations Of Expected Utility

By P. Fishburn. 2010

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Thermodynamics as a theory of decision-making with information-processing costs (2012, background): “return—irrespective of the effort or the resources it might take to find or compute the optimal action [5, 6, 7].”
Risk-aversion: understanding teachers’ resistance to technology integration (2013, background): “This system of thinking includes rational and economic determinations of the maximum benefit in a given situation, theoretically this is explained through the theory of expected utility (e.g. Fishburn, 1982; Savage, 1954; von Neumann & Morgenstern, 1947).”
A Minimum Relative Entropy Principle for Learning and Acting (2008, background): “4 Risk & Ambiguity Classical decision theory, as pioneered by expected utility theory (von Neumann and Morgenstern, 1944) and later extended to subjective expected utility (Savage, 1954; Fishburn, 1982), is the normative foundation of optimal decision making under risk.”