How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood

By Paul M. Connell, Merrie Brucks, Jesper H. Nielsen. 2014

148 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/cfd577d06ffcb9199a04310d1aba44207623e67a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. L. Chaplin
2. Marsha L. Richins

In Literature and Literary Theory

1. L. Chaplin
2. J. Goodman
3. Marsha L. Richins
4. Gabriele Paolacci

In Marketing

1. L. Chaplin
2. Marsha L. Richins
3. J. Goodman
4. Ryan T. Howell
5. Piyush Sharma
6. H. Dittmar
7. R. Bond
8. S. Czellár

Citations in the corpus

• Crowdsourcing Consumer Research (2017, background): “For example, Connell, Brucks, and Nielsen (2014) studied the effects of childhood exposure to advertisements on product evaluations as adults, and recruited MTurk participants within age ranges compatible with exposure to their advertising stimuli during childhood.”
• Material Parenting: How the Use of Goods in Parenting Fosters Materialism in the Next Generation (2015, methodology): “Consumer researchers have also begun to use elements of the retrospective approach in their studies (Connell, Brucks, and Nielsen 2014).”