Measuring values using best‐worst scaling: The LOV example

By Julie A. Lee, Geoffrey N. Soutar, Jordan J. Louviere. 2007

195 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/cf1a97e955da60e92f3f6970424307c9945e984c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Steve Goodman
2. L. Lockshin
3. A. Corsi
4. Leonardo Casini
5. L. Coote
6. C. Rungie
7. Jordan J. Louviere
8. Simone C. Mueller

In Organizational Behavior and Human Resource Management

1. Steve Goodman
2. Leonardo Casini
3. A. Corsi
4. Jordan J. Louviere
5. L. Coote

In Social Psychology

1. Steve Goodman
2. A. Corsi
3. Leonardo Casini
4. Jordan J. Louviere
5. Simone C. Mueller
6. L. Lockshin

Citations in the corpus

• Consumer preferences of wine in Italy applying best‐worst scaling (2009, methodology): “Moreover, some countries like Italy or the United States use the extremes in the scale more, compared to Japanese, Australian or French people (Lee et al., 2007; Usunier and Lee, 2005).”
• Comparison of best–worst and hedonic scaling for the measurement of consumer wine preferences (2009, background): “Introduction A recent discussion initiated by Moskowitz (2005) came to the conclusion that sensory science needs to better understand the strengths and limitations of choice versus direct-scaling methods (Prescott 2005) for measuring consumer preferences.”
• Structural choice modelling: Theory and applications to combining choice experiments (2011, background): “SE been obtained from rating scales, the limitations of which (particularly crossculturally), are well-documented (Lee et al. 2007).”