Choice proliferation, simplicity seeking, and asset allocation ☆

By Sheena Iyengar, Emir Kamenica. 2010

279 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences

View Paper: https://www.semanticscholar.org/paper/cf0583907a89962f139be3a7fdeca61984078554

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. John G. Lynch
2. Daniel Fernandes
3. Richard G. Netemeyer
4. Lukas Menkhoff
5. Peter J. Morgan
6. Tim Kaiser
7. Long Q. Trinh
8. C. Murendo

In General Decision Sciences

1. John G. Lynch
2. Richard G. Netemeyer
3. Daniel Fernandes

Citations in the corpus

• Financial Literacy, Financial Education, and Downstream Financial Behaviors (2014, background): “Iyengar and Kamenica (2010) noted that proliferation of 401(k) options leads to avoidant choices of low-risk investment at the expense of equities.”