Do Negative Messages Work?

By Kim Fridkin, P. Kenney. 2004

92 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science, Statistical and Nonlinear Physics

View Paper: https://www.semanticscholar.org/paper/ce5946d8e960259e897c60795a433bab27c13321

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Robin S Stryker
2. J. Danielson
3. Bethany A. Conway

In Sociology and Political Science

1. Robin S Stryker
2. Lisa Geraci
3. Jimmeka J. Guillory

Citations in the corpus

• What is political incivility? (2016, background): “analysts typically identify qualitative boundaries between civil and uncivil discourse, Fridkin and Kenney (2008), who studied citizen reactions to campaign messaging, argued that incivility is most usefully viewed along a continuum, rather than as a sharp qualitative distinction.”
• Correcting erroneous inferences in memory: The role of source credibility (2013, background): “Research shows that negative campaigns depress the public’s evaluation of the political opponent (Fridkin & Kenney, 2004; Fridkin and Kenney, 2008).”