In user's shoes: an experimental design on the role of perspective taking in discovering entrepreneurial opportunities

By Emanuela Prandelli, Martina Pasquini, Gianmario Verona. 2016

89 citations recorded by the source corpus.

Subfields: Business and International Management, Computer Science Applications, Management of Technology and Innovation

View Paper: https://www.semanticscholar.org/paper/cdfdf1d97e62dbf02021cf586b384414ab983af0

Citations in the corpus

• User entrepreneurs' multiple identities and crowdfunding performance: Effects through product innovativeness, perceived passion, and need similarity (2019, unknown): “Furthermore, for non-user entrepreneurs, our findings may suggest that entrepreneurs should approach the entrepreneurial process with user perspective taking (cf. Autio et al., 2013; Prandelli et al., 2016) to develop innovative products that can attract potential crowdfunders.”