User entrepreneurs' multiple identities and crowdfunding performance: Effects through product innovativeness, perceived passion, and need similarity

By Pyayt P. Oo, Thomas H. Allison, Arvin Sahaym, Sakdipon Juasrikul. Journal of Business Venturing, 2019

156 citations recorded by the source corpus.

Abstract This study examines the performance of user entrepreneurs in acquiring financial resources via crowdfunding. User entrepreneurs are thought to have better performance than non-user entrepreneurs, but the theoretical underpinnings of these differences are unclear. We propose a baseline hypothesis that claims of user entrepreneurship serve as a signal of capability and commitment to potential backers. In addition, building on three distinct identities of user entrepreneurs, we argue that user entrepreneurs' perceived passion, product innovativeness, and need similarity with potential backers mediate the relationship between user entrepreneurship and crowdfunding performance. Our results from a field study using a sample of crowdfunded ventures support these assertions. We validate these results and measures using both survey and experimental methods. This is one of the first studies to develop a multi-theoretical framework for user entrepreneurship, and the first to provide an underlying theoretical explanation for the superior crowdfunding performance of user entrepreneurs.

Subfields: Information Systems and Management, Management Information Systems, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c42d24f7d25c1f53a7c5b756a81a97808a3bc4a4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. M. Obschonka
2. Alexander Newman

In Management Information Systems

1. F. Polzin
2. Wanxiang Cai
3. E. Stam
4. Alexander Newman

In Sociology and Political Science

1. F. Polzin
2. E. Stam
3. M. Obschonka
4. Alexander Newman

Citations in the corpus

• Crowdfunding and social capital: A systematic review using a dynamic perspective (2021, background): “Portraying the same identity as the backers creates similarities between the fundraisers and the backers, making them more likely to succeed in reward-based crowd-funding (Oo et al., 2019).”
• Entrepreneurial Passion: A Review, Synthesis, and Agenda for Future Research (2019, background): “Overall such work has generally found a positive link between funders’ perceptions of entrepreneurial passion and funding outcomes (Li et al., 2017; Mitteness et al., 2012; Murnieks et al., 2016; Oo et al., 2019; Warnick et al., 2018).”