Engagement platforms: The role of emotions in fostering customer engagement and brand image in interactive media

By Lorena Blasco-Arcas, Blanca Hernández-Ortega, Julio Jiménez-Martínez. 2016

134 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cd3f2b958fa51966c36a8fb11a685ecd1196db93