The internationalization of retailing: factors influencing the choice of franchising as a market entry strategy
By A. Doherty. 2007
141 citations recorded by the source corpus.
Subfields: Strategy and Management
View Paper: https://www.semanticscholar.org/paper/cd31aaf7ca71702c65bfcd45edae794c3e642c8d
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In Strategy and Management
Citations in the corpus
- Market and partner selection processes in international retail franchising (2009, background): “…the past decade bears witness to a growing body of work on various aspects of international retail franchising, specifically motivations (Doherty, 2007), retail franchising in emerging markets (Welsh et al., 2006), control and support (Doherty and Alexander, 2006; Moore et al.,…”