Children’s visual memory of packaging

By James U. Mcneal, M. F. Ji. 2003

189 citations recorded by the source corpus.

Subfields: Marketing, Mechanical Engineering, Social Psychology

View Paper: https://www.semanticscholar.org/paper/cc7456fd2f87946b07799aae90b09f9b00ec0be9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. O. Ampuero
2. N. Vila

Citations in the corpus

• Consumer perceptions of product packaging (2006, background): “Similarly, McNeal and Ji (2003) underline that the peculiarity of packaging as a marketing element lies in the fact that it often accompanies the use or consumption of products and, therefore, the possibility of transmitting brand values and product characteristics increases.”