Innovative Capability, Innovation Strategy and Market Orientation: An Empirical Analysis in Turkish Software Industry

By Gülşen Akman, Cengiz Yılmaz. Managing Innovation, 2008

296 citations recorded by the source corpus.

Innovation could be recognised as a key success factor in an increasingly competitive, global economy. The purpose of this paper is to examine the relations among market orientation, innovation strategy, innovative capability and innovation success in small and medium-sized business in developing countries. This study builds a model related to the most important factors that influence mostly innovative capability of firms, such as market orientation, technological orientation and innovation strategy. Then it examines the relationships between these factors and the innovative capability. A practical research was carried out in the Turkish software industry. Analysis, futurity and proactiveness dimensions of innovation strategy influence the innovative capability of software firms. Also, only customer orientation component of market orientation influences the innovative capability of the firms. Effects of other factors are not significant. Results of this study could lead to effective management of innovation for the software firms and benefits for the firms' managers.

Subfields: Business and International Management, Management of Technology and Innovation, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/cc2119c065f84e1f14192c04641df7533f139f0e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Business and International Management

In Management of Technology and Innovation

In Strategy and Management

Citations in the corpus

Relationship between innovation capability, innovation type, and firm performance (2017, methodology): “In this research, a similar approach of Akman and Yilmaz, 2008 is followed in order to evaluate the innovation capability, adopt three questions contain main characters including organizational culture, characteristics of internal process.”
From social capital to entrepreneurial orientation: The mediating role of dynamic capabilities (2017, methodology): “Finally, we used the scale proposed by Akman and Yilmaz (2008) to measure innovative capacity.”