Examining the relationship between product package colour and product selection in preschoolers

By D. Marshall, M. Stuart, R. Bell. 2006

87 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Sensory Systems, Social Psychology

View Paper: https://www.semanticscholar.org/paper/cb9a73249b3c0766450aa1f8e50ece04ba847b48

Citations in the corpus

• Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis (2010, unknown): “Consumer associations regarding package colour were mainly related to flavour; in agreement with previous studies (Hutchings, 2003; Lavin & Lawless, 1998; Marshall et al., 2006).”