Mindsets shape consumer behavior
By M. Murphy, Carol S. Dweck. 2016
249 citations recorded by the source corpus.
Subfields: Applied Psychology, Experimental and Cognitive Psychology, Marketing
View Paper: https://www.semanticscholar.org/paper/cb3ca5f6d1c4edb56f33e43acd4101eaaeff0afb
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In Applied Psychology
In Experimental and Cognitive Psychology
In Marketing
Citations in the corpus
- Mind the mindset! The interaction of proactive personality, transformational leadership and growth mindset for engagement at work (2018, background): “However, also for leaders and coaches the relevance of growth mindset has been confirmed (Chase, 2010; Heslin and Keating, 2017) as well as for consumers in determining consumer’s preferences (Murphy and Dweck, 2016).”