Social Trust and E-Commerce Experimental Evidence for the Effects of Social Trust on Individuals’ Economic Behavior

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The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective (2020, background): “…influences consumers’ trust It has been identified that trust becomes more relevant when the presence of risk is high, as in the case of e-commerce (Mutz 2005) or social commerce environments, where trust can become a fundamental factor in determining the use of a technology among users (Hajli…”
Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust (2020, background): “Previous studies in the literature consider trust as a major factor in the online environment (Mutz 2005, Pavlou 2003), this is especially true in the context of social commerce since the rate of uncertainty is higher as a result of the lack of face-to-face communications and the large volume of…”
An investment game with third-party intervention (2007, background): “Mutz (2005) examines the impact of social trust on participation in ecommerce.”
Brand co-creation through social commerce information sharing: The role of social media (2020, background): “Trust is important when risks are perceived to be high, as in ecommerce (Aljifri et al., 2003; Gefen, 2002; Gefen et al., 2003; Mutz, 2005; Pavlou, 2003).”