Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages

By J. M. C. Hernandez, Scott A. Wright, Filipe Ferminiano Rodrigues. 2015

130 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/c788fc7675e460aec522b187347e6d41ee62628c

Citations in the corpus

• Understanding Large-Scale Dynamic Purchase Behavior (2020, unknown): “Second, communicating at a higher level in terms of the purchase motivations – instead of at the detailed product level – is more appreciated by customers, especially when the communication is not immediately linked to a purchase decision (da Costa Hernandez et al. 2015).”