The curvilinear relationships between responsive and proactive market orientations and new product performance: A contingent link
By Kuen‐Hung Tsai, C. Chou, Jyh-Huei Kuo. 2008
180 citations recorded by the source corpus.
Subfields: Management Science and Operations Research, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/c6df0f3a8915e2f45db78cabe0bdeeab6a4882c0
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
In Strategy and Management
Citations in the corpus
- The impact of different types of market orientation on product innovation performance: Evidence from Chinese manufacturers (2010, background): “Based on 107 new product development programs in five high tech industries in Taiwan, Tsai et al. (2008)”
- Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity (2016, unknown): “, 2009), which not only result in new product success (Baker & Sinkula, 2005; Tsai et al., 2008), but also facilitate other capabilities of firms to “become more distinctive (relative to the competition) over the long run , resulting in sustainable competitive advantage” (Kumar et al.”
- A Study of the Relationships Between Generation, Market Orientation, and Innovation in Family Firms (2011, background): “…use this twodimensional construct when examining antecedents and consequences of market orientation (Atuahene-Gima et al., 2005; Narver et al, 2004; Tsai et al., 2008), although these two dimensions capture the market orientation concept more fully since it considers both the customers’ expressed…”