Market Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory

By S. Hunt, D. Arnett. 2004

142 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/c646fa54fd0fca476eec1f3530508fd4a906fa8e

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In Strategy and Management

1. Donna F. Davis
2. S. Hunt

Citations in the corpus

• Sustainable marketing, equity, and economic growth: a resource-advantage, economic freedom approach (2011, background): “These disciplines include marketing (Hunt 1997a, 1999, 2000b, c, 2001, 2002a, b; Hunt and Arnett 2001, 2003, 2004; Hunt and Derozier 2004; Hunt and Madhavaram 2006a, b; Hunt and Morgan 1995, 1996, 1997, 2005; Morgan and Hunt 2002), management (Hunt 1995, 2000a; Hunt and Lambe 2000), economics (Hun”
• Grounding Supply Chain Management in Resource‐Advantage Theory: In Defense of a Resource‐Based View of the Firm (2012, background): “The works of Hunt and Derozier (2004), Hunt and Arnett (2004) and Hunt and Madhavaram (2006a) represent a second, recent direction of research.”