Computational models of trust and reputation: agents, evolutionary games, and social networks

By Lik Mui. 2002

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Trust Metrics on Controversial Users: Balancing Between Tyranny of the Majority (2007, background): “Trust has been studied by researchers and thinkers in different fields other than computer science such as economics, scientometrics, politics, evolutionary biology, anthropology, philosophy and sociology (see [17] for a survey).”
Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts (2011, background): “In this paper, we look at direct reputation via reviews of a product as well as indirect group-derived reputation via the brand reputation and the reputation of complementary goods [1, 31].”