The effects of facial image and cosmetic usage on perceptions of brand personality

By Michelle F. Guthrie, Hye-Shin Kim, Jaehee Jung. 2008

122 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/c4a3ad5ced98bf5bb5a2fa1472cf7e9c673c7f40

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Sita Mishra
2. Sheetal Jain

In Marketing

1. Sheetal Jain
2. Sita Mishra

Citations in the corpus

• Luxury fashion consumption in sharing economy: A study of Indian millennials (2020, background): “In the context of fashion apparel, Guthrie, Kim, and Jung (2008) indicated that women give more importance to apparel as they consider it to enhance their self-image.”