Crossing the chasm : marketing and selling high-tech products to mainstream customers

By Geoffrey A. Moore. 2002

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An exploration of consumer resistance to innovation and its antecedents (2009, background): “Despite company efforts to adopt consumer-oriented innovation development processes focused on delivering added value to the consumer (Danneels, 2003), most commercial companies are faced with high rates of innovation failures (Moore, 2002).”
Lock-in or lock-out ? How structural properties of knowledge networks affect regional resilience (2014, background): “e a problem of industrial organization, rather than a problem of the product quality in itself (Moore, 1991).”
Networks, ecosystems, fields, market systems? Making sense of the business environment (2020, unknown): “Again, competition to achieve rapid innovation diffusion (Moore, 1999) or establish a dominant design forms a significant driver of firm behavior and field evolution.”