Antecedents and Consequences of Goal Incongruity on New Product Development in Five Countries: A Marketing View

By Jinhong Xie, Michael Song, A. Stringfellow. 2003

133 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/c1c49760652f2c41b818f56b5bf9a7be9f542dae