Generation Y values and lifestyle segments

By Dawn B. Valentine, T. Powers. 2013

303 citations recorded by the source corpus.

Subfields: Life-span and Life-course Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c1172456e682b4084df6df69a953720481ea43b8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Life-span and Life-course Studies

1. Anil Bilgihan

In Marketing

1. Anil Bilgihan
2. Jun-Jie Hew
3. Keng-Boon Ooi
4. June Wei
5. Voon‐Hsien Lee

In Sociology and Political Science

1. Voon‐Hsien Lee
2. Jun-Jie Hew
3. June Wei
4. Keng-Boon Ooi
5. Anil Bilgihan
6. Cheng-Min Chao
7. Garry Wei-Han Tan

Citations in the corpus

• What catalyses mobile apps usage intention: an empirical analysis (2015, background): “, 2007), and that this generation is technologically-savvy (Valentine and Powers, 2013).”
• Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding (2016, background): “Changing market trends along with the unique nature and influence of Gen Yers make it important to understand the market behavior of this important cohort (Drake-Bridges & Burgess, 2010; Noble, Haytko, & Phillips, 2009; Valentine & Powers, 2013).”