Fear‐pattern analysis supports the fear‐drive model for antispeeding road‐safety TV ads

By John R. Rossiter, J. Thornton. 2004

121 citations recorded by the source corpus.

Subfields: Applied Psychology, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/c038a82b2088a1e515010c9ca0926b1d33d75a87

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Karolien Poels
2. Richard Tay
3. Ioni Lewis
4. S. Dewitte
5. Katherine M. White
6. Barry Watson

In General Decision Sciences

1. Karolien Poels
2. S. Dewitte
3. Katherine M. White
4. Barry Watson
5. S. McQuitty

In Marketing

1. Karolien Poels
2. S. Dewitte
3. Katherine M. White
4. S. McQuitty
5. N. Scott

Citations in the corpus

• The Role of Emotions in Advertising: A Call to Action (2019, background): “Rossiter and Thornton (2004) accordingly demonstrated the essential role of the fear-relief pattern in response to an anti-speeding ad.”
• Emotional Information Management and Responses to Emotional Appeals (2011, background): “Specifically, appeals based on fear, remorse, or guilt produce negative emotions and arouse cognitive protective or coping responses that affect response (Arthur and Quester 2004; Maddux and Rogers 1983; Rossiter and Thornton 2004).”
• The role of fear appeals in improving driver safety: A review of the effectiveness of fear-arousing (threat) appeals in road safety advertising. (2007, background): “…factors to be positively related to message acceptance (e.g., Floyd et al., 2000), a growing body of research has highlighted the relatively greater importance of susceptibility and efficacy (e.g., de Hogg et al., 20055; Rossiter & Thornton, 2004; Stephenson & Witte, 1998; Tay & Watson, 2002).”