Rural Retailing: a sector in decline?

By A. Paddison, Eric Calderwood. 2007

111 citations recorded by the source corpus.

Purpose – The paper seeks to review dynamic forms of rural retailing, by location, that have innovated through a mixture of actions leading to growth, adaptation, diversification and differentiation.Design/methodology/approach – Reviews relevant academic literature and draws upon contemporary policy‐related material that details recent innovation within the sector. A rural retail typology by location is presented: retailing within market towns, village shops and stand‐alone retailing forms (farm shops and speciality rural retail outlets).Findings – Since, the nature together with form of what characterises dynamic and innovative rural retailing differs by location, the typology is based on the above schema. First, market towns have used growth and differentiation opportunities as strategic foci. Second, innovative village shops have applied strategies that seek to counter their structural weaknesses, harness the community and yield new revenue streams. Third, the manner in which stand‐alone retailing form...

Subfields: Food Science, Plant Science, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bfc1f34915af5e97a813228f3fa75bb736d5c8c4

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In Sociology and Political Science

1. Matthew Gorton
2. Robert Newbery

Citations in the corpus

• Shining a spotlight on small rural businesses: How does their performance compare with urban? (2019, background): “This is apparent in the retail sector where penetration of chain stores has been much lower in hamlets, villages and small market towns than large towns, cities and conurbations (Paddison and Calderwood, 2007).”