Understanding long-term effects of sports sponsorship: role of experience, involvement, enthusiasm and clutter

By T. Bettina Cornwell, George E. Relyea. 2000

92 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bf87ac7f7482e1fc3021c40a1514f7e63914e1c8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Karen L. Becker-Olsen
2. Kirk L. Wakefield
3. T. B. Cornwell

Citations in the corpus

• I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness, and Cueing on Recall Accuracy (2007, background): “Several laboratory studies strongly suggest that sponsorship can influence brand recall and brand attitude (Johar and Pham 1999; Pham and Johar 2001; Rifon et al. 2004; Speed and Thompson 2000). To date, there are few published field studies that replicate and extend the laboratory findings. Meenagh”