Corporate social responsibility: a consumer psychology perspective

By Sankar Sen, Shuili Du, C. Bhattacharya. 2016

179 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/bf233f7a295549f0d009ef566a04245e194cfb5f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Sebastian Molinillo
2. Arnold Japutra

In Marketing

1. Sebastian Molinillo
2. Arnold Japutra

Citations in the corpus

• Responsible and active brand personality: On the relationships with brand experience and key relationship constructs (2017, background): “Nowadays the economic crisis has created a growing interest in the brand's responsibilities as a result of the increased demands of society (Sen et al., 2016).”