Revolutionize Your Customer Experience
By Colin Shaw. 2004
101 citations recorded by the source corpus.
Subfields: Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/becabe005d5efd2e7f0c49075d8511593e678a99
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In Organizational Behavior and Human Resource Management
Citations in the corpus
- Has the experience economy arrived? The views of destination managers in three visitor-dependent areas (2009, methodology): “(1) an emphasis on charting and scripting each stage of the service encounter, often using metaphors from drama and storytelling (Grove et al., 1993; Pine and Gilmore, 1999; Gyimóthy, 2000; Schmitt, 2003; Harris et al., 2003; Shaw, 2005); (2) the importance of staff/customer interaction (Lovelock, 1”