Effects of Consumers’ Efforts on Price and Promotion Fairness Perceptions

By L. Xia, Monika Kukar‐Kinney, K. B. Monroe. 2010

132 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing

View Paper: https://www.semanticscholar.org/paper/be464453e5584d6d93e7ff71194769b940ec1bd1