The Impact of Environmental Labelling on Consumer Preference: Negative vs. Positive Labels

By Gunne Grankvist, Ulf Dahlstrand, A. Biel. 2004

258 citations recorded by the source corpus.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/bd3528f2c510c74fecc20b230e589578f3aa7951

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management, Monitoring, Policy and Law

1. K. Nielsen
2. H. Baumann
3. E. Rex
4. John Th⊘gersen
5. K. Grunert
6. L. Steg
7. C. Klöckner
8. Sebastian Koos

In Marketing

1. K. Nielsen
2. H. Baumann
3. E. Rex
4. John Th⊘gersen
5. K. Grunert
6. Sebastian Koos
7. L. Steg
8. C. Klöckner

Citations in the corpus

• Beyond ecolabels: what green marketing can learn from conventional marketing (2007, background): “Related to the discussion above about targeting segments, they found a difference in consumer response depending on whether the ecolabel is ‘positive’ or ‘negative’ [45].”
• Customer Response to Carbon Labelling of Groceries (2011, result): “This threecategory scheme is consistent with the recommendations of Grankvist et al. (2004) .”
• A better carbon footprint label (2016, methodology): “Voluntary eco-labels come at a financial cost to the producer, which is sent on to the consumer as a price premium (Grankvist et al., 2004).”
• Mainstreaming Sustainable Coffee (2013, unknown): “In general, only those consumers that are involved and aware, are knowledgeable, and they are also much more affected by information on labels (e.g. Grankvist et al., 2004).”