The Marketing Role of Ipos: Evidence from Internet Stocks

By Elizabeth Demers, K. Lewellen. 2003

230 citations recorded by the source corpus.

Subfields: Accounting, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/bbfc115e6cc69784e18609c7dc381a1b3b9647d1

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Citations in the corpus

Initial Public Offerings: A synthesis of the Literature and Directions for Future Research (2018, background): “In a related vein, Demers and Lewellen (2003) also find that product market advertising is related to various dynamics of the IPO.”
Standing out from the crowd: the visibility-enhancing effects of IPO-related signals on alliance formation by entrepreneurial firms (2007, background): “In particular, we focus on the signals provided by (1) the market’s initial reaction to the company as reflected by the change in stock price during its first day of trading (Demers and Lewellen, 2003; Pollock et al., forthcoming; Welch, 1992); (2) the attention given to the firm by stock analysts (”
Product market advertising and new equity issues (2009, background): “Two empirical papers related to ours are Grullon, Kanatas, and Weston (2004) and Demers and Lewellen (2003). The former paper shows that firms with a greater level of product market advertising have a significantly larger number of both individual and institutional investors holding their equity, lo”
Initial Public Offerings: An Analysis of Theory and Practice (2006, unknown): “To bring attention to the stock on the opening day ( Demers and Lewellen (2003) ) Low Support—CFOs do not see a strong link between underpricing and the desire to bring attention to the stock on the opening day”
The Role of the Media in the Internet IPO Bubble (2009, background): “The extent of media exposure has also been shown to be related to IPO underpricing, volume, return volatility, and post-offer performance (Reese (1998), DuCharme, Rajgopal, and Sefcik (2001), Demers and Lewellen (2003), and Johnson and Marietta-Westberg (2004)).”
In Search of Attention (2009, unknown): “…compare the group of IPOs that experience large increases in search during the week prior to the IPO to the group of IPOs that experience smaller increases in search, we nd that the former group outperforms the latter by almost 7% during the rst day after the IPO and the outperformance is…”
Issuer surplus and the partial adjustment of IPO prices to public information (2005, unknown): “6 See for example, Lowry and Schwert (2001), Loughran and Ritter (2001), and Demers and Lewellen (2002).”