Nudging sustainable consumption: The use of descriptive norms to promote a minority behavior in a realistic online shopping environment
By Christophe Demarque, Laetitia Charalambides, Denis J. Hilton, L. Waroquier. 2015
243 citations recorded by the source corpus.
Subfields: Applied Psychology, Management, Monitoring, Policy and Law, Marketing
View Paper: https://www.semanticscholar.org/paper/bb06b59139838668db9182f20743af6a5f023cd8
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In Applied Psychology
In Management, Monitoring, Policy and Law
In Marketing
Citations in the corpus
- Green nudges: Do they work? Are they ethical? (2016, background): “Demarque et al. (2015) present experimental evidence – using an online shopping interface for buying groceries, with realfinancial stakes involved –demonstrating that even non-prevailing behavior can be successfully encouraged by providing truthful descriptive normmessages, but systematically…”
- When does a social norm catch the worm? Disentangling social normative influences on sustainable consumption behaviour (2020, background): “However, while there is abundant research demonstrating the overall effect of perceived social norms on sustainable consumption behaviour (e.g., Demarque, Charalambides, Hilton, & Waroquier, 2015; Kim & Johnson, 2013), there is limited information regarding specific processes and contingencies behin”