A set of metrics to assess stakeholder engagement and social legitimacy on a corporate Facebook page

By Enrique Bonsón, Melinda Ratkai. Online information review (Print), 2013

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Factors influencing the use of social media by SMEs and its performance outcomes (2015, background): “In the past, studies on the social media particularly Facebook either focus on factors influencing usage (Akar and Topcu, 2011; Sin et al., 2012), types of usage (Bonsón and Ratkai, 2013; Sarosa, 2012; Wong, 2012) or impact of usage (Chu et al., 2012; Karpinski et al., 2013).”
Using social media to enhance citizen engagement with local government: Twitter or Facebook? (2018, methodology): “…Kent and Taylor to explain the use of social networks as strategic tools with which to foster communication and dialogue and to improve citizens’ satisfaction and commitment, by means of social networks (Bonsón and Ratkai, 2013; Bonsón et al., 2017; Sáez-Martín et al., 2015; Wattal et al., 2010).”