Reducing Social Desirability Bias through Item Randomized Response: An Application to Measure Underreported Desires

By Martijn G. de Jong, Rik Pieters, Jean-Paul Fox. 2010

172 citations recorded by the source corpus.

Subfields: Epidemiology, Sociology and Political Science, Statistics and Probability

View Paper: https://www.semanticscholar.org/paper/b89c258f3119e1caf21ad21cd7a015c637397ec1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Sociology and Political Science

1. George Loewenstein
2. Leslie K. John
3. Leonidas C. Leonidou
4. O. Kvasova
5. Drazen Prelec
6. Constantinos N. Leonidou
7. Alessandro Acquisti
8. K. Beratan

In Statistics and Probability

1. Constantinos N. Leonidou
2. George Loewenstein

Citations in the corpus

• Measuring the Prevalence of Questionable Research Practices With Incentives for Truth Telling (2012, background): “*** p < .0005. large body of research designed to assess the prevalence of sensitive behaviors (Bradburn & Sudman, 1979; de Jong, Pieters, & Fox, 2010; Lensvelt-Mulders, Hox, van der Heijden, & Maas, 2005; Tourangeau & Yan, 2007; Warner, 1965).”
• Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics (2013, background): “Face-to-face interviews may give rise to social desirability responses, that is, tendency by respondents to describe their case in more favorable terms by conforming to socioculturally sanctioned norms (Mick, 1996; De Jong et al., 2010).”