The Effects of Animation and Format on the Perception and Memory of Online Advertising

By J. Kuisma, Jaana Simola, L. Uusitalo, Anssi Öörni. 2010

154 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/6724caa88dd9b0569bf0fbaff63f83ee55de2435