On"The Implied Reader

By Mingxin Tian. 2001

181 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/b74922c5bafb57686926ac8333cff072fefe5832

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Christine Elliott
2. R. Elliott

Citations in the corpus

• Idealized images of the male body in advertising: a reader‐response exploration (2005, background): “Developing on the work of Iser (1974) and Fish (1980), Scott (1994) brought this theory of ‘reader response’ into the domain of advertising research.”