Idealized images of the male body in advertising: a reader‐response exploration

By R. Elliott, Christine Elliott. 2005

117 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Museology

View Paper: https://www.semanticscholar.org/paper/38bbac3dc7f1bb31e6ffefe3753837ae7be3f643

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. J. Gentry
2. R. Harrison

In Marketing

1. R. Harrison

Citations in the corpus

• Is advertising a barrier to male movement toward gender change? (2010, background): “…social expectations about what it means to be a man and the desire to break away from the constraints of hegemonic masculinity through consumption (Elliott and Elliott, 2005; Holt and Thompson, 2004; Kimmel and Tissier-Desbordes, 2000; Otnes and McGrath, 2001; Ourahmoune, 2009; Tuncay and Otnes,…”