Development of a Scale to Measure Memorable Tourism Experiences

By Jong-Hyeong Kim. European Journal of Tourism Research, 2010

1,542 citations recorded by the source corpus.

The quality experiences provided to customers, which are indeed memorable, directly determine a business’s ability to generate revenue (Pine and Gilmore 1999). However, the extant tourism literature has provided limited explanation of the factors that characterize memorable tourism experiences. Thus, the goal of the present study was to develop a valid and reliable measurement scale that will assist in understanding the concept and in improving the effective management of the memorable experience. Following Churchill’s (1979) recommended process, we developed a 24-item memorable tourism experience scale that we believe is applicable to most destination areas. The scale comprises seven domains: hedonism, refreshment, local culture, meaningfulness, knowledge, involvement, and novelty. The data support this dimensional structure of the memorable tourism experience as well as its internal consistency and validity (i.e., content, construct, convergent, and discriminant validity). Theoretical and managerial implications of the study results are discussed in detail.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b64136362e1669928824d1661425d3236103b30e

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Citations in the corpus

Memorable tourism experiences: antecedents and outcomes (2018, methodology): “Kim et al. (2012) define MTE as a tourism experience remembered and recalled after the event has occurred.”
Measuring Tourists’ Emotional Experiences (2015, methodology): “Scale development studies in tourism (e.g., Boley, Nickerson, and Bosak 2011; Kim, Ritchie, and McCormick 2012; Wong and Wan 2013) are largely guided by Churchill’s (1979) influential paradigm.”
The dimensions of rural tourism experience: impacts on arousal, memory, and satisfaction (2018, background): “It is also usually accepted that positive memories of tourism experiences are associated with higher satisfaction levels (Ali et al., 2016; Kim et al., 2012; Morgan & Xu, 2009).”
Serious games and the gamification of tourism (2017, background): “Researchers believe that tourism industry should provide a multi-dimensional and multifaceted experience for tourists (Ritchie & Hudson, 2009; Kim et al., 2012).”
Dimensions and outcomes of experience quality in tourism: The case of Port wine cellars (2016, background): “Recently, an increasing number of studies focused in particular on the outcomes of tourist experiences and its measurement (Kim et al., 2012).”
Emotions elicited by local food consumption, memories, place attachment and behavioural intentions (2017, background): “Such experiences are said to predict post-purchase behaviour better than service quality or customer satisfaction (Kim et al., 2012).”
Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists (2020, methodology): “[40] argued that although early tourism experience-related research has great value, it ignores memorable tourism experiences (MTEs) as an important influencing factor of behavioral intention.”
Tourism Experiences as a Stress Reliever (2016, background): “Theoretically, as previous studies have examined emotional (Hosany and Gilbert 2010; Kim 2012; Kim et al. 2012; Tung and Ritchie 2011), authenticity (Li 2000; Wang 1999), and educational (Kim et al. 2012; Tung and Ritchie 2011) dimensions of tourism experiences, this research further examined…”