The dimensions of rural tourism experience: impacts on arousal, memory, and satisfaction

By Elisabeth Kastenholz, Maria João Carneiro, Carlos Peixeira Marques, Sandra Maria Correia Loureiro. 2018

213 citations recorded by the source corpus.

ABSTRACT Rural tourism is driven by the search for unique and memorable experiences in particular settings, but knowledge on visitors’ experiences in rural destinations is still scarce. This paper analyzes the rural tourism experience of Portuguese tourists who answered an online survey (N = 252). The paper aims at validating, in the rural tourism context, a previously proposed tourist experience scale, and analyzing the relationships between the experience, arousal, memory, and satisfaction. Results reveal that the rural tourism experience dimensions of education and esthetics positively predict rural tourists’ arousal, whereas escapism and esthetics determine memorability. Finally, implications for rural tourism marketing are discussed.

Subfields: Food Science, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/fc90604ad9104f5354ab17d54976aefb933a6458

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. Juho Pesonen

In Marketing

1. Ulrike Gretzel
2. Jamie Murphy
3. Juho Pesonen
4. R. Law
5. Konstantina Tsiakali
6. Fiona X. Yang

In Sociology and Political Science

1. Jamie Murphy
2. Ulrike Gretzel
3. Juho Pesonen
4. Iis P. Tussyadiah
5. Dimitrios Buhalis
6. R. Law
7. Fiona X. Yang
8. Konstantina Tsiakali

Citations in the corpus

• Marketing robot services in hospitality and tourism: the role of anthropomorphism (2019, background): “Customer experience has also become a central concept in tourism marketing and tourism scholars are paying increasing attention to service experience elements (Campos, Mendes, Do Valle, & Scott, 2016; Kastenholz, Carneiro, Marques, & Loureiro, 2018).”
• Rural tourism: A systematic literature review on definitions and challenges (2021, unknown): “Several studies included ‘nature ’ or ‘nature tourism ’ in definitions of RT (e.g. Kastenholz et al., 2018; Qiu et al., 2019), yet it might be agreed that nature is not always synonymous with rural areas.”