Global consumer tendencies

By Bruce D. Keillor, M. d'Amico, V. Horton. 2001

117 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/b55c5ca279cff2e34a3de4a1f8c462a52ddd014e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Ik-Whan G. Kwon
2. Taewon Suh

Citations in the corpus

• Globalization and reluctant buyers (2002, background): “of global consumer (e.g., Balabanis et al., 2001; Keillor et al., 2001).”