Avatars as salespeople: Communication style, trust, and intentions

By K. Keeling, P. McGoldrick, S. Beatty. 2010

249 citations recorded by the source corpus.

Subfields: Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/b4a1113d4d93efb0f8ae5f1402145c77daa1d7ad

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Sociology and Political Science

1. Tibert Verhagen
2. Frans Feldberg
3. Jaap van Nes
4. Willemijn M. van Dolen
5. T. Araujo

Citations in the corpus

• “Don't pretend to be my friend!” When an informal brand communication style backfires on social media (2017, unknown): “The way brands communicate with consumers is thus decisive in shaping brand trust and, subsequently, determining whether the relationship will progress beyond the initial encounters (Keeling et al., 2010).”
• Virtual Customer Service Agents: Using Social Presence and Personalization to Shape Online Service Encounters (2014, background): “Furthermore, given that social presence and personalization have been labeled as key dimensions of service performances (Bitner et al., 1990; Suprenant & Solomon, 1987), both elements are assumed to determine service encounter satisfaction as well.”