Selecting overseas markets and entry modes: two decision processes or one?
By Adam J. Koch. 2001
118 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/b41483136747d9dd4704e55cdb53d4baf2f22e07
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In Economics and Econometrics
In Strategy and Management
Citations in the corpus
- International market selection and segmentation: perspectives and challenges (2011, background): “Yet, notwithstanding their importance, research on the IMS-MOE relationship is scant (for a notable exception see Koch, 2001”