International market selection and segmentation: perspectives and challenges

By N. Papadopoulos, Óscar Martín Martín. 2011

148 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/04c00397b79406491f9ed06176ca3eb088b2b496

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Jan-Benedict E M Steenkamp

In Strategy and Management

1. Jan-Benedict E M Steenkamp
2. M. Carney

Citations in the corpus

• How global brands create firm value: the 4V model (2014, background): “1 Whom to deliver to? International market segmentation is a key instrument in developing, positioning, and selling brands across national borders (Cannon and Yaprak, 2011; Gaston-Breton and Martı́n, 2011; Papadopoulos and Martı́n, 2013).”