Up and Out of Poverty: The Social Marketing Solution

By P. Kotler, Nancy R. Lee. 2009

159 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/b2ce666efdcf7eb606da8a9edb08c2f639e8d456

Citations in the corpus

• Volunteer tourism, greenwashing and understanding responsible marketing using market signalling theory (2014, unknown): “Kotler and Lee (2009) argue that “real” positioning and “total marketing” works on all aspects of the marketing mix and is communicated through a unique selling proposition’s bundle of values which represents the critical differentiating factor for consumers’ product discrimination, communicating a…”