An appraisal framework of the determinants and consequences of brand happiness

By Stefanie Schnebelen, M. Bruhn. 2018

112 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/b2709428be2370dabc8e6bfa0be8dc4056c00811

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Justin Paul

In Marketing

1. Slađana Starčević
2. Ajay Kumar
3. Justin Paul

In Social Psychology

1. Justin Paul

Citations in the corpus

• Do brands make consumers happy?- A masstige theory perspective (2021, background): “There are only a few studies related to this topic (Bettingen and Luedicke, 2009; Bruhn and Schnebelen, 2017; Schnebelen and Bruhn, 2018).”